for every business
Online advertising can be used to drive traffic to your site and build brand awareness. Effectively targeted campaigns can create brand influencers and reach complementary audiences.
Before checking our rate cards, we recommend going through the Q&A on the right of this page for a better understanding of our rates, distribution, and functionality.
- Displaying banner ads throughout the website (floridadailypost.com), showing in one important form — cost per thousand (CPM).
- Writing and distributing native content.
Position and zonesBanners run at the top of the page, in the sidebars, at the bottom of content or in the middle of the content.
They can also be pop-up banners in some landing pages only.
Each of these spaces differs in the size of the banner it can hold, as well as how likely it is to be seen by visitors. There are two banner ads above the folder (visitors see them instantly) and two below the folder (visitors see them upon scrolling the page).
There are "exclusive ad zones in different landing pages banners where ads show up at the top of the page and will be seen by everyone who lands on the page, regardless of what they do next.
The Internet has become a busy and noisy place, and standing out from the crowd has become a challenge.
We like to give everyone a fair chance to advertise.
PPC and PPM are two of the most popular advertising metrics that Florida Daily Post offers:
PPC is where advertiser only pay for the ad when someone clicks on it. Best for companies that want to focus on conversions.
PPM is where advertisers pay for every 1,000 impressions of the ad, regardless of whether they clicked or not. Best for companies for maximum exposure or for brands with a limited budget and a small audience, such as startups or new business ventures..
PPM is similar to more traditional ads, such as print ads and billboards, and is geared towards visibility and brand awareness.
Even if the ad is not clicked on, it is still displayed. With strong ad copy and landing pages, even a click through rate (the percentage of people that click on the ads, out of the people that view it) of 2% equals 20 clicks to the link.
A pre-roll ad is a promotional video message that plays before the content the user has selected. The Florida Daily Post offers this type of advertisement feature in different landing pages and in all articles that display any video footage.
Pre-roll ads are commonly 15, 30, or 60 seconds long and we will enforce a Skip to Video button after 5 seconds of display.
All pre-roll ads are stored in The Florida Daily Post's ad servers and not on the side of the advertiser's.
Pre-roll advertising is extremely practical. Running an ad before the user’s desired content means the audience is likely still engaged, interested, and willing to sit through a brief ad to get to the content they want to see. Since they’re waiting for something specific, there’s a higher chance they’ll watch your ad for at least for a few seconds, if not in its entirety.